Geetha @ Grab 'Em Snacks: Preparing Mouth-watering Treats
Geetha Jayaraman | WE RULE Partner

It would be a dream to be mentored by… Rich Landau of Vedge Restaurant because he has pioneered plant-based cooking and how to make these creations acceptable to a wider (meat-centered) audience !

New York is amazing city to do business in because… no matter how niche your product/ service is, there is always a critical mass of customers/ listeners/ viewers.

The most exciting innovation to me is… Cheese from nut milk, which has helped making many more dishes plant-based easier.

What do you do?

I make delicious snacks and appetizers using vegetables, organic herbs/spices, and nutrient-dense oils.

How is your business different?

We make products in small batches, package them attractively, and incorporate these into my creative side of catering.

What kinds of products/ services do you offer?

CPG - Snacks; Prepared Food - Popups, markets and Catering

What ignited the spark?

Growing up in South Asia, I grew up around plantain-based snacks. I missed them after moving to the United States.

What did you want to do when you were a child?

I loved to draw and paint.

What changed since?

My boarding school did not have any art classes.

Can you share a story from an event or a meeting that happened because of WE NYC that influenced you or the business in any  way? What was it?

My WE NYC mentor stated the following powerful MUST's:

● Have a mission, and

● Have an ASK.  For example. Ask why it was impactful.

These MUSTS keeps me prepared and focused on what is truly important to me and my business.

What do you think is amazing about doing business in New York?

The opportunities to collaborate (participate, network and interact) here are unmatched.

What resources do the women entrepreneurs of NYC need?

Starting and growing in the food industry is tricky enough as it is regulated by state and city government. Minimizing cross-contamination by accessing a shared kitchen with a segregated area for vegan cooking is essential, yet this is near impossible!

What are your favorite business tools and/or resources and why?

QuickBooks, Zoho Mail, MS Excel, Google products (except GMail)

What is a good article or book you have read recently?

"Learning to Love Africa" by Monique Maddy.

Why did you like it so much?

She struggles from a very young age to find her true calling.

What’s one important lesson you learned?

Monique looked for opportunities to make things work in different continents while being true to herself.

What do you think is the biggest obstacle for female founders?


How can we overcome it?

By having  women captains in industry, government.

Imagine you can choose how your future in 5 years looks like. What is it?

After growing my business and letting my team run it day-to-day, I would love to take time off and visit remote parts of the world to learn first-hand how to live a slower-paced and healthier life.

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