Paulina @ Beauty Icon: Bringing Out Natural Beauty in Everyone
Paulina Allure | WE RULE Partner

My goal as a makeup artist is to make every woman feel beautiful. I am passionate about helping women draw out their natural beauty and be the best possible versions of themselves.

It would be a dream to be mentored by… Pat McGrath because her work is absolutely stunning.

New York is an amazing city to do business in because… there are so many people from all over the world. As a makeup artist, you really get to work with every type of skin tone, which is awesome.

The most exciting innovation to me is… anything beauty related.

Can you share a story from an event or a meeting that happened because of WE NYC that influenced you or the business in any way?

During the WE NYC x WE Rule photoshoot, I was able to meet many successful women. I think it was so awesome to hear what these women have created and how their businesses started. It was very inspiring to listen to their stories.

What do you think is amazing about doing business in New York? What resources do the women entrepreneurs of NYC need?

I think New York is an amazing place to do business because of the people you get to meet. I believe in the necessity of business trainings that allow women entrepreneurs to learn, connect, and grow.

What did you want to do when you were a child? What changed since? Why?

I always wanted to be a doctor growing up but, in hindsight, I think that was always my mom’s dream. My fiancé pushed me to follow my dreams. I always loved playing with makeup and loved art as a kid, so I am thankful I can do what love now as a makeup artist.

Imagine you can choose how your future in 5 years looks like. What is it? Why?

I would love to grow a bigger team and expand to different states. I want each one of my clients to feel their very best in their own skin. I would also like to travel more and explore the world. Life is too short and there are so many beautiful people to meet and breathtaking places to see.

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