Explore Our Blog | WE NYC

Featured Post

Get to Know Your Customer Before You Start Your Business
Malla Haridat, WE NYC Mentor
Your first sales might be easy. But once you move beyond selling to people who already know you, you’ll need some specific tactics to understand their needs and preferences.
Be Your Own Customer and Create Products to Serve Your Community
Malene Barnett, WE NYC Mentor
Turn your desires and observations into the inspiration for a new product that addresses a need in your community.
Three Golden Keys to Selling and Marketing Your Business
Liz Gutman, WE NYC Mentor
There are other ways to connect with potential customers than by selling hard. Focus, engagement and authenticity are your tickets to a more relaxed – and fruitful – sales and marketing relationship.
Two Insights From Business Plan Pros to Make Your Business Stand Out
Malla Haridat, WE NYC Mentor
The judges of business plan competitions see a bias for action and good mentorship as essential to getting your business off the ground.
3 Easy Tips For Following Up After a Networking Event: How Smart Entrepreneurs Turn First Meetings Into Sales
Malla Haridat, WE NYC Mentor
What you do after a networking event can be as important as the event itself. Here’s how to make the most of any networking opportunity.
Learn How to Make a Knockout Impression at Your First Trade Show
Malene Barnett, WE NYC Mentor
Don’t let fear of the unknown keep you away from trade shows. These proven tips will help you get the most out of the experience, whether you’re a new exhibitor or a veteran.
Simple Ways to Grow and Capitalize on Your Customer Base
Ellie Kassner, WE NYC Mentor
A few consistent activities with both existing and potential customers can help your business expand.