Your first sales might be easy. But once you move beyond selling to people who already know you, you’ll need some specific tactics to understand their needs and preferences.
Turn your desires and observations into the inspiration for a new product that addresses a need in your community.
There are other ways to connect with potential customers than by selling hard. Focus, engagement and authenticity are your tickets to a more relaxed – and fruitful – sales and marketing relationship.
The judges of business plan competitions see a bias for action and good mentorship as essential to getting your business off the ground.
What you do after a networking event can be as important as the event itself. Here’s how to make the most of any networking opportunity.
Don’t let fear of the unknown keep you away from trade shows. These proven tips will help you get the most out of the experience, whether you’re a new exhibitor or a veteran.
A few consistent activities with both existing and potential customers can help your business expand.